Ecommerce portfolio
Conversion-focused copy for product pages, buying guides, landing page journeys and CRM. This work has supported discovery, decision-making and retention.
Gift buying guides for LEGO
SEO-led gift buying guides to help users choose the right set based on age, theme and budget. Built around audience insights – from grandparents wanting to be ‘hero’ gift buyers to busy parents seeking educational value – the content addressed common barriers.
Each guide highlighted bestsellers, positioned premium sets as standout gifts, and focused on learning benefits. Optimised for both product and contextual keywords (e.g. “which Star Wars LEGO set should I buy”) to capture high-intent searches.
The Star Wars guide alone generated 1.7k visits and over £2.5k in organic revenue within a month of launch.
Recipe page for Nature's Menu
An informative page to showcase the quality and variety of Natures Menu's recipes. This helped answer common queries about raw pet food and showcase the variety, quality and natural benefits for dogs.
Landing page for Nature's Menu
The first landing page following a higher-end rebrand became the top performing for converting customers from Google and Meta. This involved using Hotjar to learn the most important hierarchy of messaging, managing asset creation and writing in Instapage.
The Garden Shop for ALDI
SEO recommendation for a commercial Garden Shop hub page, designed to target high-intent garden product search queries. Focused on improving discoverability and guiding users toward relevant product categories.
Back to school shop for M&S
SEO recommendation for a school uniform hub page to capture search demand around school clothes. Aimed at improving visibility, streamlining navigation and guiding users to relevant product ranges.
