Health portfolio
Specialist content for digital health, femtech and wellness. From product explainers to editorial hubs, work aims to balance clarity, empathy and clinical accuracy.
Patient voices project
A series of honest, first-hand stories captured through in-home interviews with 9 patients, each with a unique health journey. Created to support a nationwide press campaign for Livi to raise awareness of long-term health conditions.
Educational stories for Flo for Partners
A library of in-app content to educate male partners about the female cycle and body. The project involved end-to-end content development, including topic ideation, AI-generated drafting, editing for a male audience, and collaboration with medical experts and designers.
Women's health eBook for Livi
72-page eBook edit to support a press campaign raising awareness of misdiagnosed and under-researched women’s health conditions. The content combined research statistics with expert advice and personal stories, featuring contributions from healthcare professionals, a best-selling feminist author and real women.
Mental health service launch for Livi
Content and marketing rollout for the launch of Livi’s talking therapy service. Included SEO-led articles based on interviews with psychologists, social media ads developed with motion designers, Sponsored Read podcast scripts on anxiety, and press releases and on-site content to support conversion.
Male health stories for Flo for Partners
In-app content created for Flo for Partners to engage male users and improve partner retention. Based on UX research into content gaps in men’s health apps and common unspoken concerns, the library covered topics like sperm health, sexual dysfunction, cancer checks, stress and depression. Each piece focused on delivering actionable tips aligned with behavioural research. In a month-long experiment, the content increased time spent in-app by 2.4%.
